Team Notre Dame was created by PBP as a comprehensive national corporate partner program that incorporates traditional national media opportunities (including Notre Dame football telecasts on NBC); digital and social media; various on-site marketing and branding opportunities; national promotional and retail rights to Notre Dame marks and logos; and unique VIP hospitality experiences.
The Team Notre Dame platform was created as the peak of a corporate marketing philosophy that capitalized on Notre Dame’s national brand, passionate fan and alumni following, and national media partners.
In addition, Team Notre Dame partners could potentially gain access to other aspects of the University for business-to-business relationships, hiring of students, opportunity for participation in academic symposiums and leadership and management seminars, executive education, collaboration in University research initiatives, etc…. Partners used various methods for leveraging their partnership with consumer promotions, national advertising campaigns featuring Notre Dame, and unique business-to-business experiences for their customers.