Video storytelling is a compelling way to share a message of brands coming to the forefront to reach our fans. If our brands have a story to tell to our fans with a voice that fits the institution, we can make it happen.
Chick-fil-A (CFA) produced a national television commercial showcasing their Rivalry Restaurant concept which was activated on game day of the Army-Navy Football Game. The commercial highlighted the positive and respectful nature of the greatest rivalry in all of sports (The Army-Navy Game), displaying fans from both teams enjoying a delicious CFA meal in fellowship together at a CFA themed tailgate event. The commercial aired nationally during the College Football Playoff and Bowl season.
The Exchange produced several national television spots and video highlighting their services to military veterans, as well as a unique time lapse video of the wrapping of a delivery truck with Army-Navy Game themed graphics. The spots ran nationally on CBS Sports Network, CBS, and on social/digital media.
Notre Dame Sports Properties partnered with UPS, Coach Brey, and Coach McGraw to assist in their “Final Floor” campaign that raised money for Coaches v. Cancer and the Kay Yow Foundation. The videos created were shared on social media to inform fans that they could bid on coach-signed pieces of floor on eBay, with all the proceeds going to the aforementioned charity organizations.
Bank of America TroopThanks Vignette
Notre Dame Sports Properties and Bank of America worked with the University of Notre Dame to create a video sharing a Notre Dame MBA student’s experience in the military and how he chose Notre Dame as the place to further his education and career aspirations. The video was shared on social media and was made available for viewing on WatchND, the official video platform of Notre Dame Athletics.
SJRMC ThisCounts Commercial
Notre Dame Sports Properties worked with Saint Joseph Regional Medical Center, the official wellness partner of Notre Dame Athletics, to create :30 television commercials. These commercials feature Notre Dame Athletics personalities and coaches cheering on an Irish fan to get out and be physically active in the community. The final commercials are being aired on local television in the area and support the #ThisCounts initiative to better the health of those in the South Bend area.