Army & Air Force Exchange Service (AAFES)

AAFES is the nation’s 62nd largest retailer in America, and worked with PBP Sports to develop a comprehensive national Military Academy football marketing program that incorporated sponsorships with the Army-Navy football game and Army-Air Force football game to promote their brand, services, and on-line shopping benefits for all military veterans. Play By Play Sports, LLC has worked with AAFES to develop a year-long comprehensive national activation program that includes promotional elements in AAFES stores, signage and branding on AAFES shipping/delivery trucks, national media on military academy football games on CBS and CBSSN, extensive on-site activation, social/digital media activity, and additional promotional elements.

Watch Video


The Grow With Google (GwG) brand supports military veterans to help them find career opportunities and job placement after their military service. Utilizing Military Academy football games on CBS and CBSSN, and on-site activation, GwG implemented their extensive national and international resources to promote their services to military veterans, as well as promote Google’s support of military personnel. National traditional and social/digital media elements, on-site activation, and VIP experiential elements allowed GwG to be prominently positioned throughout military academy football assets.

Watch Video


An enthusiastic partner of college football, Chick-fil-A’s (CFA) involvement with PBP included marketing efforts around the Army-Navy Football Game (“America’s Game”). CFA’s program included building a “Rivalry Restaurant” and hosting approximately 2,000 Army and Navy fans for an Army-Navy Game themed tailgate party, celebrating the rivalry and bringing together fans from both academies to honor the rich tradition and sportsmanship of the Game. CFA utilized footage from the Rivalry Restaurant in national television ads that ran throughout the College Football Playoff and other media schedules.

Watch Video

Bank of America

Notre Dame Athletics’ partnership with Bank of America features promotion of the official credit card of Notre Dame, coordination of unique campus experiences for local stakeholders, and recognition of the brand’s long­-standing military support initiatives. Whether it is through traditional and digital media, events with Notre Dame Football head coach Brian Kelly, or on-­site activation at Football Fan Fest – Bank of America reaches fans in unique ways.


Cadillac’s brand targets a unique individual and Notre Dame’s fan base makes for a great match. A crisp, clean brand is featured through their car displays at Football Fan Fest, while unique championship banner giveaways showcase the strength of the partnership. Cadillac also utilizes traditional and digital media to reach fans of all ages.


Coca­-Cola, a national Team Notre Dame partner, promotes their Coke Zero brand through sponsorship of the football awards show that is broadcast nationally on NBC Sports Network. They also showcase Notre Dame specific creative in their point­-of­-sale displays in regional supermarkets and in-­venue on stadium cups distributed at concession locations.


Comcast, with its access to Notre Dame’s logos, developed an incredible strong local out-­of-home campaign featuring the Leprechaun and monogram logos on billboards, bus stop signage, and home door hangers. To support that local marketing effort, they reached fans from all over the country with a display at all home football games inside of Fan-fest.


Sprint, a national Team Notre Dame partner, is the presenting sponsor of the Shamrock Series and takes full advantage of it. They brought their Sprint NASCAR vehicle to show fans in downtown Indianapolis and ran an online ticket giveaway contest in the Indianapolis market. They supported that event sponsorship with traditional and digital media efforts, as well as logo placement on football ticket backs.


UPS puts a strong emphasis on digital media opportunities and Notre Dame was there to support it. The experiences included a selfie with the Leprechaun and a local UPS driver, e-blast ads for over 70,000 Irish fans to see, and a video shoot featuring Coach Brey and Coach McGraw that got incredible exposure on Instagram.