PBP works closely with corporate clients and the Army-Navy Game Social Media Team to develop effective social and digital media campaigns designed to capitalize on our various partner platforms, including the Army-Navy Game. These include special features and posts highlighting celebrity appearances at events, support of military veterans and personnel, involvement as official partners of “America’s Game”, and corporate partner initiatives, to name a few.
At one of Notre Dame’s football Fan Fest events, Kellogg’s brought Tony the Tiger and Irish legend Rocket Ismail on site to interact with fans and share about the importance of being a father. This social post included an embedded video on Facebook that gathered over 60,000 views in three days.
Medifast Social Contest
For every sack that the Notre Dame Football recorded in each game, Medifast donated a two-week intro program package to a winner of their social media contest. Posts on Notre Dame Athletics social accounts and Medifast’s own social platforms supported this event.
Tirerack.com Classic Games Social Event
Prior to every game in the 2014 football season, WatchND hosted Thursday Night Classic Games presented by TireRack.com. A standalone page was created on WatchND to show the live-viewing-only game of the week, which at times garnered over 1,000 unique viewers enjoying the game at the same time. The event was promoted on Notre Dame Athletics and Notre Dame Football’s social channels, and even included promotion from Head Coach Brian Kelly’s account at times throughout the season.
Vysk Headset Social Contest
For every game in the 2014 football season, Vysk Communications – the official headset provider of the Notre Dame Football coaching staff, ran a social contest to give away their unique privacy-driven phone cases.