With fans pouring in and out of the arenas we work in every day, there are great opportunities to activate at the game itself. Take a look at how are partners are leveraging their brand identities to make a different in our fans’ game experience.
As a major partner of the Army-Navy Game, Google created an impressive interactive area designed to engage fans, and military veterans to promote Google’s job finding service “Grow With Google” (GwG) to assist veterans in finding employment opportunities after their military service is completed. Utilizing mobile technology, GwG was able to demonstrate their services and interact with fans on the day of the game. The activation was supported with a live national TV interview with a GwG Executive on CBS Sports Network, and social/digital media posts.
The Exchange activated on-site at the Army-Navy Game to through popular branded give away items, an appearance by celebrity Mark Wahlberg, and with a live national TV interview with The Exchange CEO on CBS Sports Network, as well as through social/digital media posts. The Exchange also supported Army Cadets and Navy Midshipmen in the pre-game Muster area with a gaming truck, and various giveaways.
Cadillac Fan Fest
Cadillac created an extravagant display for three Fan Fest events prior to home games at Notre Dame Stadium. They designed and executed co-branded car decals, merged their brand’s messaging with the history of Notre Dame Football, and had staff on-site showing fans the vehicles that were on display.
Comcast Fan Fest
For all six Fan Fest events prior to home football games, Comcast brought an interactive football toss for children of all ages and a branded tent for on-site leads gathering opportunities. Also, they executed on-site contests that included ticket giveaways and the chance to grab photos with the Leprechaun and Irish cheerleaders.
At Indianapolis’ Pan Am Plaza as a part of the 2014 Shamrock Series game, Travelers Insurance brought a large chipping contest display for fans to enjoy at that event’s Fan Fest. Alongside the display, Travelers provided fans the opportunity to get their picture embedded onto the front of the game’s print program cover.